Marketing Manager Resume Example
Use this marketing manager resume example as inspiration for crafting your own. Learn what to include, how to format your experience, and what skills to highlight.
Sample Resume
Last updated: January 2025
Jordan Williams
Marketing Manager
Professional Summary
Strategic Marketing Manager with 7+ years of experience driving brand growth and revenue through integrated digital and traditional campaigns. Proven track record of increasing qualified leads by 150% and reducing customer acquisition costs by 35%. Expert in marketing automation, content strategy, and data-driven decision making. Led cross-functional teams of 8+ in executing campaigns with combined budgets exceeding $2M annually.
Professional Experience
Senior Marketing Manager
GrowthTech Solutions
Apr 2021 - Present
Chicago, IL
- Develop and execute comprehensive marketing strategies across digital, content, and event channels with $1.5M annual budget
- Increased qualified leads by 150% YoY through implementation of account-based marketing (ABM) strategy targeting enterprise accounts
- Reduced customer acquisition cost (CAC) by 35% through optimization of paid media campaigns and conversion funnel improvements
- Lead team of 6 marketers including content, demand gen, and marketing operations specialists
- Launched brand refresh initiative resulting in 40% improvement in brand awareness metrics
Marketing Manager
InnovateCorp
Jun 2018 - Mar 2021
Chicago, IL
- Managed integrated marketing campaigns generating $4.5M in attributed pipeline revenue annually
- Built and optimized marketing automation workflows in HubSpot, improving lead nurture conversion by 45%
- Directed content marketing program producing 100+ assets annually including whitepapers, webinars, and case studies
- Collaborated with sales leadership to align marketing programs with revenue targets, achieving 120% of quarterly goals
Digital Marketing Specialist
Digital First Agency
Jan 2016 - May 2018
Milwaukee, WI
- Executed paid media campaigns across Google Ads, LinkedIn, and Facebook achieving 3.5x average ROAS
- Managed SEO strategy for 15+ B2B clients, improving organic traffic by average of 75%
- Created and analyzed marketing reports using Google Analytics, providing actionable insights to clients
Education
Northwestern University
Master of Business Administration (MBA) in Marketing
2020
University of Wisconsin-Madison
Bachelor of Arts in Communications
2015
Skills
Certifications
- HubSpot Inbound Marketing Certified
- Google Analytics Certified
- Google Ads Certified
- Meta Blueprint Certified
Tips for Marketing Manager Resumes
- 1Lead with metrics - marketing is all about measurable results (ROI, CAC, conversion rates)
- 2Showcase experience with specific marketing tools and platforms the employer uses
- 3Highlight both strategic thinking and hands-on execution capabilities
- 4Include budget management experience to demonstrate financial responsibility
- 5Demonstrate cross-functional collaboration with sales, product, and leadership teams
Key Strengths to Highlight
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