Marketing
Senior

Marketing Manager Cover Letter Example

Use this marketing manager cover letter example as a guide for writing your own. Learn what to include, how to structure your letter, and what makes a compelling introduction.

Sample Cover Letter

Marketing Manager Position

Jordan Williams

Marketing Manager

January 23, 2025

Jennifer Walsh, VP of Marketing

GrowthTech Solutions

Dear Jennifer Walsh,

I am excited to apply for the Marketing Manager position at GrowthTech Solutions. With seven years of experience driving brand growth and revenue through integrated marketing campaigns, I am confident I can help accelerate GrowthTech's market expansion and strengthen your position as a leader in the B2B SaaS space.

At my current company, I developed and executed marketing strategies that increased qualified leads by 150% year-over-year while reducing customer acquisition costs by 35%. I manage a $1.5 million annual budget across digital, content, and event channels, and lead a team of six marketers. My expertise in account-based marketing (ABM) has been particularly effective in targeting enterprise accounts, resulting in a 40% improvement in conversion rates from MQL to SQL.

I am particularly drawn to GrowthTech's innovative approach to product-led growth and your recent expansion into the European market. I have experience building go-to-market strategies for international expansion and would be excited to apply this knowledge to support your growth objectives. My proficiency with HubSpot, Salesforce, and marketing analytics tools ensures I can hit the ground running and deliver measurable results.

I am eager to bring my strategic marketing expertise and data-driven approach to GrowthTech Solutions. I would welcome the opportunity to discuss how my experience in demand generation, team leadership, and revenue-focused marketing can contribute to your ambitious growth plans. Thank you for your consideration.

Sincerely,

Jordan Williams

jordan.williams@email.com

Key Elements in This Cover Letter

Revenue and ROI metrics
Team leadership experience
Budget management
Strategic marketing skills

Tips for Marketing Manager Cover Letters

  • 1Lead with metrics - revenue generated, leads increased, ROI achieved
  • 2Demonstrate strategic thinking alongside execution capabilities
  • 3Show knowledge of the company's market position and challenges
  • 4Highlight team leadership and budget management experience
  • 5Mention specific marketing tools and platforms you've mastered

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